Why do so many Affiliate Companies have websites in Beta? It used to be the case that â€œbetaâ€ was the final stage before realising your software yet some of the betas are going on 2 years now, so whatâ€™s so badly wrong with the sites or software that they have to keep them in â€œbetaâ€ for such long periods. Now I have my guesses and the two working theories is that itâ€™s either because of the giant mess DGM made of the now infamous â€œDMG Proâ€ so everyone is worried they might make such a mess of things and tag on â€œbetaâ€ so they can say well it had a few bugs. The other working theory is that itâ€™s monkey see, monkey do for example Googleâ€™s Gmail has been in beta since 2004, yes thatâ€™s right 4 years in â€œbeta testingâ€ and that makes the couple of years some Affiliates Companies have been in beta seem like nothing. As far as I can tell Gmail is working as you would expect, maybe I am missing something.
However what worries me is, are these sites and systems so fundamentally flawed that they canâ€™t move from the beta stage or is their some hidden meaning, for example is this a protection method so if their systems do mess up then they are legally protected i.e. say they donâ€™t pay you out the commission your expecting is it just simply a case of saying, â€œbut we told you this is a beta program, your using it at your own riskâ€.
Recently I was quite pleased to see Affiliate Future buck this trend of â€œbetaâ€ releases, by doing something that Paid On Results done also. Have beta testers test behind the scene before releasing the new version but still offer access to the old one when itâ€™s live. The new version is fully working and not a beta version, sure a few bugs might appear as is expected with every system however they clearly believe in their product not to tag it as beta but respect the fact with such a huge upgrade some people will like to use the old version for a time until they get used to the new features. I like the new version and not just the looks itâ€™s actually better by a mile than the last.
So come on guys, wonâ€™t point any fingers but get your stuff out of beta, show you actually believe in your product and are giving it your full backing. Beta doesnâ€™t mean you can â€œdelay offering full support and/or responsibility for remaining issuesâ€ get them sorted and give us â€œyour customers/suppliersâ€ the reassurance that we are not using some half-baked system that could collapse at any time.